Kickdynamic Open Time Content Automation is the next generation of Dynamic Content for email. It gives you all the power of highly targeted and engaging content but saves huge amounts of time in set up, maintenance and management, leaving you and your team more time for marketing. Traditional Dynamic Content is a great concept – […]
About Andrew Robinson
Andrew is passionate about innovative technology that works and delivers results. He started his digital marketing career with e-commerce software company, INTERSHOP, in 1999 and since has worked in the fields of video streaming and RFID. The majority of Andrew’s experience has been in email marketing.
Entries by Andrew Robinson
Do you deploy follow up emails as part of your campaign process? If not, this is a significant opportunity for you to increase the return on your campaigns. Don’t worry, you are not alone, a surprising majority of email marketers do not send follow up campaigns. What are follow up emails? The main types are as […]
Have you seen Dan Lyons’ article My Year in Startup Hell in Fortune Magazine? He’s promoting his new book and it’s a fun read. I was looking forward to some perspective on the more absurd elements of Startup culture. There is certainly plenty of material I would like to see addressed: Should we be melding work […]
Please do enjoy our new Help Center We have overhauled and updated these pages to reflect the improvements and new features in app.kickdynamic.com We have also benefited from lots of different new use cases and examples, particularly from our Account Management team. If you thought a Countdown timer was a simple idea, you are right, you […]
This year fashionistas all over the globe were able to watch the Anya Hindmarch London Fashion Week show live. For maximum exposure and urgency, Anya Hindmarch implemented a Kickdynamic countdown timer as part of their London Fashion Week show promotion. The Autumn/Winter 2016 show was brought to life on the runway in a show that […]
Have you ever wanted to change an email after you sent it? I remember exactly where I was when I realised I had sent an email to 23,000 recipients with something I really had to change (walking home via Green park in London…). As an email marketer you never forget your first time. There are […]
Here at Kickdynamic, we recently analysed a sample of 100 million email opens across multiple customers, business sectors and geographies. The results for reading environment were as follows: 57% – Mobile 27% – Webmail 16% – Desktop
With Kickdynamic, move from sending manual, static campaigns with little personalization, to fully automated email containing highly engaging, relevant content that is personalized to each individual recipient.