It sounds simple, send the right content to the right people – yet still so many email marketers continue to miss the mark. And this is becoming ever more a cardinal sin as attitudes of the everyday consumer shift. (A daily thought in the Kickdynamic office) I’m going to speak now as a consumer, not […]
About Jess Horn
This author has yet to write their bio.Meanwhile lets just say that we are proud Jess Horn contributed a whooping 7 entries.
Entries by Jess Horn
We come into contact with User Generated Content (UCG) on a daily basis, so much so that it’s easy to forget that it’s a form of advertising. By definition, UGC is any form of media content, from blogs to images, that has been created by users of a product or service which is made available freely […]
Reflecting on the past year naturally brings anticipation of what 2017 will bring to the world of email marketing. 2016 saw our customers increasing use and rely on our product Content Automation product to send more, better email. In an netshell, Content Automation dramatically reduces email build time, whilst also ensuring that the content is highly […]
Personalization is a top priority for email marketers; from contextual levels to more obvious name or product specific personalization, there are many different ways to do this. Send highly targeted, well personalized emails to your subscribers and you will see an increase in your opens, and better conversion rates. Ultimately you’ll build a better relationship […]
The Christmas season is undoubtedly one of the most profitable times of the year for many retailers globally and with this in mind, email marketing campaign planning for the festive season often begins months in advance. Part of this planning is ensuring that email marketing is relevant, highly targeted and contextual to ensure your Christmas […]
Throughout the US presidential election Washington Post leveraged Kickdynamic’s live image technology to bring the election results to life live in-email. First up was a live map of the US which updated at every open to show the latest state-by-state poll results. Each state changed colour depending on who was in the lead at the […]
As the glitz and glamour unfolds at London Fashion Week 2016, Net-a-Porter strategically used a live Instagram Tags to provide their subscribers a VIP view of all the latest styles and news direct to their inbox. By implementing the Kickdynamic Instagram Tag into emails, Net-a-porter subscribers get immediate access to up-to-date Fashion Week Instagram content […]
With Kickdynamic, move from sending manual, static campaigns with little personalization, to fully automated email containing highly engaging, relevant content that is personalized to each individual recipient.