In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email personalization is not always the same as other people’s. It seems that there can be some confusion between segmentation and personalization. Are the two interchangeable or are they very different? IMO they’re […]
About Jordan Sawyer
This author has yet to write their bio.Meanwhile lets just say that we are proud Jordan Sawyer contributed a whooping 26 entries.
Entries by Jordan Sawyer
A pre-travel email or a pre-travel automation series should provide all of the valuable information that a traveller needs to make a successful trip. What’s surprising is that whilst these automated emails do include information about the booking such as flight numbers, departure info and so on, the content of these ‘pre-travel’ emails really hasn’t […]
There’s so many ways to use live images in your email programs to keep content fresh and to reduce email build time. Increasingly email marketers are turning to user generated content for its flexibility for keeping content automatically up-to-date and on-trend. Live Instagram and Twitter feeds are becoming a more prevalent and commonly used feature […]
On shopping days as big as Black Friday it can be a toss up for Marketers. Do you fire out generic promo emails promising big savings on every product whilst stocks last, or do you take a more refined, product based approach? Understandably you may be wary of taking a more product-centric approach. What happens […]
As an email marketer I’m signed up to a lot of mailing lists. I receive emails from all of my favourite brands on a daily basis. Whilst I might not always open an email the moment it lands in my inbox, the chances are that I’m interested in the email content – if I wasn’t […]
Once the Olympics have officially started and the first medal has been awarded, the medal table below will automatically spring into action showing a live medal count for the top 3 nations throughout the games. Live Medal Table: If you’d like to set this up to include in your emails, here’s a quick how to: […]
Olympians; They’re fast. They’re strong. They’re finely tuned. And they’re at the top of their game. Can the same be said for your emails?
As I’m writing this it’s 10th June 2016. At exactly 2:30pm to be precise. And once again I’m astounded at how many emails I receive
This week we love P&O’s use of Content Automation to display the latest blog content for four main destinations. P&O Ferries send three major campaigns each year. For their summer campaign they turned to content automation to show the latest blog posts for each destination at open time. The aim of the summer campaign is […]
Personalization is a top priority for marketers this year according to Econsultancy’s Digital Trends 2016 report (and every marketer we’ve asked too!). ‘Personalization is a priority’ is often followed by ‘but it’s hard to do’. The phrases ‘big data’ and ‘single customer view’ are frequently bandied around, and tend to make personalization sound like a […]
With Kickdynamic, move from sending manual, static campaigns with little personalization, to fully automated email containing highly engaging, relevant content that is personalized to each individual recipient.