Entries by Jordan Sawyer

Segmentation vs Personalization: They’re not the same.

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email personalization is not always the same as other people’s. It seems that there can be some confusion between segmentation and personalization. Are the two interchangeable or are they very different? IMO they’re […]

Live Product Availability in Email for Black Friday

On shopping days as big as Black Friday it can be a toss up for Marketers. Do you fire out generic promo emails promising big savings on every product whilst stocks last, or do you take a more refined, product based approach? Understandably you may be wary of taking a more product-centric approach. What happens […]

Live Olympic Medal Table

Once the Olympics have officially started and the first medal has been awarded, the medal table below will automatically spring into action showing a live medal count for the top 3 nations throughout the games. Live Medal Table: If you’d like to set this up to include in your emails, here’s a quick how to: […]

P&O Content Automation

This week we love P&O’s use of Content Automation to display the latest blog content for four main destinations. P&O Ferries send three major campaigns each year. For their summer campaign they turned to content automation to show the latest blog posts for each destination at open time. The aim of the summer campaign is […]

How do you personalize when you have no data?

Personalization is a top priority for marketers this year according to Econsultancy’s Digital Trends 2016 report (and every marketer we’ve asked too!). ‘Personalization is a priority’ is often followed by ‘but it’s hard to do’. The phrases ‘big data’ and ‘single customer view’ are frequently bandied around, and tend to make personalization sound like a […]