Review solicitation email campaigns can drive excellent engagement and revenue and is an email marketing program that can be put on auto pilot.
The review solicitation is a post-purchase program that offers a great way to grow website reviews and also stay top of mind with your customers.
It is a transactional message encouraging customers to write a review of the product(s) they have purchased. It is normally sent 2-4 weeks after a purchase (depending on delivery times) and is a great way to get user-generated content on your website.
Let’s take a look at 3 review solicitation emails I have recently received:
Sribbler are using a 3rd party survey tool to manage their post purchase review. This gives you a good feedback on my purchase; however it doesn’t allow you to use this as user-generated content on the website.
The email is well written with a call to action that stands out.
Excellent email from Superdry. Superdry use the incentive ‘chance to win £100 worth of vouchers” to rate previous purchase. They also include the purchased item in the email content.
Just eat use humour to encourage a review of the previous order and combine both “rate your meal” and “take survey” in the email. I wouldn’t advise having both in one email message, instead separating into different email campaigns.
What other review solicitation emails have you received?