The Christmas season is undoubtedly one of the most profitable times of the year for many retailers globally and with this in mind, email marketing campaign planning for the festive season often begins months in advance. Part of this planning is ensuring that email marketing is relevant, highly targeted and contextual to ensure your Christmas marketing plans are striking all the right chords with your subscribers.
The Christmas countdown is one of the few periods during the year where consumers are opting IN to spending money, therefore are more likely to engage and act upon marketing and special promotions. This is where the quality of email marketing becomes critical to a rewarding Christmas for any self-respecting retailer.
We’ve written a detailed Christmas whitepaper with lots of ideas and suggestions to help you deliver personalized, live content which is engaging to each one of your subscribers. To help you build and send more, better email at this busy time, many of these suggestions also focus on reducing the build time by automating parts of your email content where possible.
Here’s a sneak peak of our top three quick wins:
Time-targeted images –
During the lead up to Christmas, delivery and stock information becomes ever important to the recipient and using time-targeted images ensures your content is always relevant and up to date. The rule builder within the Kickdynamic platform allows you to swap images based on a range of conditions such as time/date, device and weather. Once set, these rules are pulled into one Tag which is generated and easily added to your HTML. By implementing this quick win, you are eliminating the display of out of date content meaning that no matter when the email is opened, the customer will always have a positive experience. Offer expired?Too late for delivery in time for Christmas? Run out of stock? These messages can all be communicated and updated accordingly.
Day parting –
Automatically display specific products and/or offers depending on the time the email is opened. These time targeted images can also be based on web sell-through or ‘trending’ data to always display content to openers at the time of day they are most likely to buy specific products. This is a great way to increase engagement as you serve images relevant to the context in which the email is opened. For example, in the morning show beauty gift sets, at lunchtime show food related/cooking products and in the evening show DVDs, entertainment or nightwear products.
Instagram Inspiration –
Use your pre-approved inspirational social media content in your emails throughout December. As this is a medium which is frequently updated, it will always update within the email as new posts are posted. This is a great way at add some festive cheer and extra visuals to your emails. Using Kickdynamic, your live Instagram tag only has to be set up once and it will always show the latest content.
So why not take a look at our Christmas whitepaper covering more quick wins and some strategic suggestions to help make this Christmas season the merriest one yet for you and your customers…