Automating and personalizing email content shouldn’t be a challenge. Using existing technology such as product feeds and CRM data, marketers can easily achieve personalized emails without having to do any heavy lifting (or hours of coding!). This case study contains content that’s powered using feeds (Google Shopping feeds, .csv files, XML or json API). Automated content can be pixel perfect and can easily be combined with CRM data to personalize at scale.

Discover how brands like Kate Spade, Buzz Bingo, and Ted Baker achieved amazing results with email automation and personalization.