Email strategies for success

A Black Friday email featuring live products powered by a Google Shopping Feed. Designed ayers appear over the products when stock dips below a set number.

A live poll sent just before Black Friday to collect customer interests. Recipients were asked what they were interested in shopping over Black Friday and subsequent emails were personalized based on what they clicked on.

Dustin display a live countdown timer at the very top of their email displaying how long until Black Friday. The email also features live top selling products.

PrettyLittleThing Countdown to Black Friday in their BAU emails with this bold banner.

ASOS display a live countdown timer to encourage customers to shop ahead of Black Friday.

Mobiles.co.uk use timed images to display and hide deals as they go live over the Black Friday week. As deals go live they are revealed.When they are over, the deal is replaced with an expired image.

Kiehl's display live Social Signals in their Black Friday email. The hero showcases the total clicks on the email, whereas each product displays how many people have clicked on it.

A live poll sent just before Black Friday to collect customer interests. Recipients were asked what they were interested in shopping over Black Friday and subsequent emails were personalized based on what they clicked on.

Over Black Friday Hunter display timers strategically to create urgency and to encourage recipients to shop.

Ahead of Black Friday Kate Spade use live polls to collect interest indicators. The live poll is paired with a branded progress bar made from their iconic spades. The click data is used for personalize targeted follow up emails containing live products from the category the recipient voted for.

AXA use timed images to display deals in their email. Once the deals have expired, they are replaced with an expired message.

Mobiles.co.uk display the live number clicks on the product feature in the email. In this example the featured product deal has received over 3000 clicks.

To support shoppers wishing to shop in-store, New Look include nearest store maps based on the open location of the recipient. Their closest stores are pinned over a map and, on click, personalized directions are generated taking them right to the door of their closest store.

To support shoppers wishing to shop in-store, Staples include nearest store maps based on the open location of the recipient. Their closest stores are pinned over a map and, on click, personalized directions are generated taking them right to the door of their closest store.