Kate Spade:
A Black Friday case study

Over the Black Friday period in 2019, Kate Spade used live content to provide an excellent in-email experience. Initially they used an eye-catching live poll asking customers what they were excited to shop. They used the click data to personalize subsequent emails. Live polls and live products drove huge increases in results YOY.
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Kickdynamic’s open time technology and its suite of email enhancement tools are used to deliver live, automated and relevant content such as live inventory, countdown timers, live polls and weather specific content to provide compelling and meaningful customer experiences in the inbox.