Kate Spade:
A Black Friday case study

Over the Black Friday period in 2019, Kate Spade used live content to provide an excellent in-email experience. Initially they used an eye-catching live poll asking customers what they were excited to shop. They used the click data to personalize subsequent emails. Live polls and live products drove huge increases in results YOY.
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Kickdynamic’s suite of email marketing tools are used to deliver automated and relevant content such as AI-powered product recommendations, email personalization, content automation and much more to deliver compelling and meaningful customer experiences to the inbox.