“Kickdynamic has helped elevate our email content to the next level and is much more to come. We are really pleased with our current results, the technology has made a huge difference to the number of bookings we’ve received from email! We’re excited for what more we can achieve together going forward.”
Andy Brewer, Sales Manager
The Challenge
When considering to book a holiday, consumers browse many different holiday types and destinations over a prolonged period. Sending relevant, effective emails to customers during this time is a challenge. As a small team, Blue Sea Holidays found it impossible to create enough email content to hit every holiday and destination variable and, on top, build dynamic rules to personalize content.
Being able to quickly and efficiently offer potential clients up-to-date, relevant recommendations in email based on their recent interests was a top priority for the team.
The Solution
Using a combination of behavioural data, improved segmentation and Kickdynamic’s geo-targeting capabilities, Blue Sea Holidays are able to easily send dynamic follow up emails that resonate with potential customers.
Deal content in the email is powered by an API, the same one used onsite and is combined with data relating to previous searches, in particular destinations, holiday type and dates. Each email is populated with individualised content, updated with live pricing and availability at every open. Layered on top is geo-location; the deals shown take into consideration the closest airport to email open location and show deals departing from that airport.
The results
What’s next?
“Next up we’re going to re-vamp our pre-departure program to offer insightful and entertaining content – we want to truly connect with travellers before they jet off. Providing an exceptional pre-travel email experience is a must – countdown to departure, real-time weather reports for destinations are a start. We’ll also be looking to showcase tours, excursions and other services – a great customer experience wrapped up in a fun, engaging email. Watch this space!”
Andrew Clark, Marketing Executive
We work with incredible travel brands
“The Kickdynamic team supported us throughout the process of setting up the technology and helped us get the email programme up and running quickly to deliver dynamic content to our customers.”
Jon Kirk, Email Manager
“We are delighted to be working with Kickdynamic. Their platform can give us the personalization and relevance our customers require, so we’re looking forward to seeing the impact it has on our email communications.”
Andy Brewer, Sales Manager
“Kickdynamic has enabled operational efficiencies; we are now able to generate over 3x the volume of deals to promote in our weekly deals emails. Kickdynamic has also enabled live pricing which means the price is live and up to date at the time of open for our customers.”
Talha Ihsan, CRM Manager.
