Breakdown Of Three Review Solicitation Emails

Review solicitation email campaigns can drive excellent engagement and revenue and is an email marketing program that can be put on auto pilot.

The review solicitation is a post-purchase program that offers a great way to grow website reviews and also stay top of mind with your customers.

It is a transactional message encouraging customers to write a review of the product(s) they have purchased. It is normally sent 2-4 weeks after a purchase (depending on delivery times) and is a great way to get user-generated content on your website.

Let’s take a look at 3 review solicitation emails I have recently received:


Sribbler are using a 3rd party survey tool to manage their post purchase review. This gives you a good feedback on my purchase; however it doesn’t allow you to use this as user-generated content on the website.

The email is well written with a call to action that stands out.



Excellent email from Superdry. Superdry use the incentive ‘chance to win £100 worth of vouchers” to rate previous purchase. They also include the purchased item in the email content.


Just Eat:

Just eat use humour to encourage a review of the previous order and combine both “rate your meal” and “take survey” in the email. I wouldn’t advise having both in one email message, instead separating into different email campaigns.


What other review solicitation emails have you received?