Go live for the holidays
Increase your email performance over the holiday season with live, innovative content. Elevate email creative and provide your customers with an excellent in email experience with our live email tools.
Live Products in email
Use product feeds to power live products in email. Display trending products based on most purchased or most viewed products on site live in email. Display personalized product recommendations, frequently bought together products or similar items in email or surface recently viewed items to encourage recipients to complete their purchase. Live products offer the option to elevate product creative with live product data such as live stock levels and availability badges to assist decision making and increase urgency in the inbox.
Advent Calendars for email
One of our favourite things about Christmas is walking into the office on December 1st and seeing an advent calendar on our desks! Bringing that magic to life in email is a great way to capture attention and delight your recipients over the festive period. Simply design as many images as you need and setup a rule to display each one on the correct date. When the email is opened, the correct image will automatically show – it’ll update old emails too for an up-to-date, magical experience at every open.
Countdown to Christmas
There’s so many ways to use countdown timers in email for Christmas. They can be use to build excitement by counting down the time remaining until Christmas or they can be used strategically to drive urgency around key offers and promotions. Countdown timers are a powerful addition to email to build urgency and boost sales. Get as creative as can be with intricate designs and custom fonts for a truly festive feel! Our advanced functionality allows timers to be swapped to alternative content once they’ve expired, ensuring all openers see relevant, engaging content.
Timers for delivery dates
Countdown timers aren’t just for promotions. They can also be used to visually showcase important information. One powerful use case is to use timers to display how long there is remaining for delivery in time for Christmas. Combine delivery timers with key data to switch out timers and messaging in line with time left for standard delivery and then for next day delivery. Once the delivery window is over, swap the timer to a ‘Happy Christmas’ message.
Day-parting for email
Want the perfect recipe for success this Christmas? Display different content at different times of day to maximise content relevancy and surprise your subscribers with content that magically changes throughout the day. Display content relevant to the time of day, such as breakfast recipes on the morning, lunch at lunchtime and dinner recipes in the evening. Alternatively use your web sales insight to display popular products at the time they’re most likely to be purchased.
Personalized Images
Make sure your emails stand out and provide a personal touch at the same time. Overlaying customer information such as first name over an eye-catching image is a powerful way to engage email openers. Personalized images add wow factor to your email and make openers feel like the email is just for them. Add to hero images, calls to action of lace through more subtle personalization such as a gifting label with the recipient’s name.
