A collection of exceptional live email examples
Vote for your favourite look, Monday to Friday. The live number of clicks / votes displayed over each day, updating at every open.
Live product recommendations in email powered by an API. At open, we call the API and retrieve the latest product recommendations.
Live product automation in email using a SKU lookup. Perfectly branded product pods with the latest price & offer at every open.
CurrysPCWorld live product email featuring advanced product design based in the product data in the feed. Live product views, dynamic roundels and layers are displayed based on new, sale or sold out flags in the product feed.
Leveraging browse data and existing tech, Icelolly.com display the latest personalised deal in their browse abandonment email resulting in a 45% increase in conversion. Click to download case study.
For maximum content relevancy, Ted Baker displayed a live weather forecast alongside products suited to the weather at the moment of open. This is the wet weather version.
A personalized image and live poll in email collecting real-time interest indicators ahead of Black Friday.
To elevate the product creative, New Look added dynamic layers to live products to display labels based on whether a product was a 'bestseller' or 'selling fast'. These layers updated live base don the product feed and stock levels.
The Book People display a timer in email to clearly show when their offer ends to encourage recipient's to engage.
Live weather forecasts for the mountains and up to minute ski lift status' in email, updated at every open.
Carphone Warehouse use first name data and eye-catching creatives to capture attention in their upgrade deals email.
A live countdown timer used to visually display the time left to shop and receive free next day delivery.
Connecting the email channel to bricks & mortar stores. On open, location is detected and the store locations are pinned over a city map. On click, personalized directions are generated from the open location the the closest store.
MatchesFashion display a stunning personalized hero image in their welcome program for a real personal touch!
For maximum content relevancy, Ted Baker displayed a live weather forecast alongside products suited to the weather at the moment of open. This is the wet weather version.
P&O combined advanced kinetic coding, live email functionality to create a visually stunning, highly personalized pre-travel email. This email contains a personalized boarding pass, hundreds of dynamic variables automated to populate the what's on board section, live sailing updates & currency conversion.
Top 10 deals of the month fully automated from a CSV file with the latest content. Setup once, the template is populated with date at send time and the content is automatically populated in the email.
Asos pair personalized images with weather relevant messaging and content in this email. If it's not raining at open, the message swaps to say rain is on its way.
For innovative and engaging content over the Bank Holiday, CurrysPCWorld displayed a countdown timer to the end of their sale and a live weather forecast for the open location.
With a promotion coming up, Ted Baker asked recipients to vote for the category they would like the promotion to apply to.
A live email with content that gets spookier as Halloween gets closer. The image content in the email automatically changes as Halloween approaches.
An industry first! Live election coverage in email featuring the latest country and state maps updating live as the results rolled in. Alongside the personalized state map was breaking news headlines for the recipient's preferred state.
Live new in products from New Look with a twist. With pay day approaching a rule to only show products under £20 was applied. Great content & great value!
New Look display the latest products in their new in emails automatically at open time powered by their shopping feed.
As part of their Christmas personalized stone campaign, West Ham United included a highly stylised personalized image in their email campaigns.
As a customer's mobile phone upgrade window draws closer, Carphone Warehouse use countdown timers displaying the time left until the customer is eligible for an upgrade.
A live weather forecast is displayed in the email personalized to the recipients open location. Send over a super sunny weekend, the forecast was paired with products perfect for the sunshine.
A live countdown is featured in this P&O Ferries email. Instead of showcasing how many hours, mins, secs there is left to shop the offer, they opted for a more subtle timer roundel showing the live hours left.
Asda display the live number of days until Christmas in email and use a subtle gifting label which includes the recipient's name as the from name.
Automated bestselling dresses in email pulled from a shopping feed. Dresses displayed are from a specific category of dress and in-stock / available to buy.
The newest arrivals displayed at every open. Products are pulled directly from a shopping feed into the email for automated new in emails.
'Live at the shows' live in email! The latest goings-on from Net-A-Porter at New York fashion week shared with their recipients. The latest tweets and Instagram posts updated at every open.
Last chance to shop sale offer countdown timer in email. Automatically updates at every open to show the exact time remaining until the end of the sale.
Live low fare alerts in email for unique destinations specifically from your preferred departure airport.
P&O Ferries display the live currency conversion in email. On open, the latest currency is displayed pulled directly from their currency partner's feed.
This quirky, fun and colourful live poll invited email openers to vote for their fave Mr. Men character. It was a close one but Mr. Bump clinched it by 1%!
Boohoo asked recipients to vote for the offer they wanted to receive. At 5pm when the vote closed, a follow up email was sent to each recipient containing their preferred offer.
Bulk Powders sent a poll asking recipients to vote to tell them how they were planning to be involved with the London Marathon
Encourage recipeints to 'shop the weather' when they open an email by including a live, multi-day weather forecast for open location that updates at every open.
From 1 HTML, Asda automatically perosnalized recipe emails based on a person's preference. Those with a vegetarian preference receive the vege version and so on. The content of the email is populated automatically from product feeds and recipe APIs.
Up-to-date, relevant holiday recommendations in email based on recipient's recent browse information and location of open (deals from closest airport shown).
PrettyLittleThing display the latest new in products at every open for on-trend, available products at every email open.
PrettyLittleThing asked recipients to vote for the product they can't live without. The vote percentages update live in the email at every open to reflect the live vote as it unfolds.
Beautifully designed, personalized product images with advanced visibility layers based on product information. Each individual recipient receives personalized product recommendations with prices, discounts and availability updated live on open.
A fun, engaging poll asks recipients to vote for their favourite holiday type - city breaks were the clear winner here!
A fun, engaging poll that invites recipients to vote for their favourite holiday type. Higher click through rates AND up-to-date interest indicators that can be used for timely re-targeting make this a fantastic email.
The latest job posts personalized to the recipients specific skill set and job search. Jobs featured are updated at every email open.
Atlantis feature a live weather forecast in the location of open alongside the weather in the Bahamas - incase you needed any convincing to book a trip to the sunshine!
The latest in-stock and available shirts in different styles and colours added to the 5 for £120 offer.
A live timer counting down to the end of the sale. When the sale is over, the timer is switched to a different image to ensure the content is relevant to those that open the email after the sale has ended.
Live products powered by a product feed. Images display the number of product views, product information and the latest pricing.
Website mirroring in email. Fast fashion retailer PLT feature flash sales and offers onsite based on the time of day. Deals change every few hours. These deals are now mirrored in the top of their emails.
In this weather-focused fashion example, content was determined by the temperature at open location. The recipient either saw coats when the temp was under 20°C, or dresses when it was over 20°C.
Fancy a last minute holiday? This live late cruise deals email displays last minute cruise availability with live pricing and departure information. Perfect to encourage last minute bookings!
This email features a bold monochrome timer and a nearest store locator to create urgency and drive footfall into store.
Personalized product section in email based on a shoppers propsensity to purchase from a specific category. This example fetaures cat and dog products as the shopper buys from both categories.
Bulk Powders live London Marathon poll asking recipients how they are engaging with the marathon - running, not running or somewhere in between.
Leveraging existing APIs and re-purposing them for the email channel, The Stars Group display the latest live odds for multiple sports personalized to a recipients betting format, language and country.
A fashion focused live vote. Recipients were asked to vote for the offer they were most excited to shop. Dresses were the out and out winner here scooping 54% of the vote!
Mobiles.co.uk included live email social proofing in their Black Friday deal email. The number of clicks on each offer automatically updated at every email open.
A nice check-in email (post transaction) to follow up with customers and remind them to check out the latest content on Twitter. The tweet design changes based on whether the post contains media or simple text.
A live poll ahead sent just before of Black Friday to discover what recipients wanted to see on offer. Results updated in real-time. Click data was used for personalization over the Black Friday period.
Fresh goods in email, straight from the 'Gram. The latest Instagram posts (with live likes and comments) displayed at every email open. Setup once & left to run - what's not to love!
Lightening deals in email for Black Friday. As the day unfolded the deals updated live in the email to mirror the offers shopable onsite.
Latest bestsellers that are in-stock and included in the sale are displayed in the product section of this email.
Automatically display the latest, best-selling sale products in email at every open. Build rules to only show in stock products and surface discounts to encourage click though.
Latest blog content based on your fitness goals in your preferred language. What's not to love! A fully automated content creation process for email.
Asda Grocery Email with recipient's preferred store name and 4-day weather forecast for that store. This email also the latest petrol prices for the closest ASDA petrol Station!
Asda display the live currency conversion in email. On open, the latest currency is displayed pulled directly from their currency partner's feed.
Latest Instagram posts pulled from T.M. Lewin's Instagram. The email updates with the latest posts at each and every open.
When the sun's shining, disdplay a live weather forecast with relevant products (sunscreen!) below. A great way to keep email super relevant.
Six hours, six offers, one completely live email. With 6 offers thoughout the day, Boohoo bought these to life in email with timed images and a countdown timer. The content changed on the hour, every hour over 6 hours.
Best in class pre-stay email from IHG featuring a personalized rewards card, live activities for the travel destination, restaurants that are close by and the latest car hire pricing and availability for the trip and the individual.
Adding a live forecast to an email is a fun way to add engaging content alongside summer sun products!
To encourage customers to make a second purchase, New Look sent an email asking recipeints to vote for the offer they wanted. The percentage of votes updated live in the email as each offer was clicked. After the vote, a follow up email was triggered containing the offer each subscriber chose.
A wonderfully live welcome email from MatchesFashion featuring the latest Instagram and Twitter posts. This email is always up-to-date and on-trend.
Pretty Little Thing loving these back in stock items in email. Live number of clicks on each back in stock product.
Latest betting odds displayed in email for key football matches powered by the site API. The odds are displayed in the recipient's preferred format.
Boux Avenue feature a live Instagram in email to ensure the latest social content is pulled through automatically at every open.
A subtle use of a timer in the banner above the hero displaying the live number of days for guaranteed delivery in time for Christmas.
