Kickdynamic Email Gallery | Best email marketing examples

This email from Betsson included live content to ensure that each email was up to date with what teams were playing during Euro 2020.

This new arrivals email from Ted Bakes features our LYNX content automation to show customers the newest products available online.

Studio used this simple, but very effective personalized image in the email header to "inscribe" the recipients name onto a birthday cake. This was done easily by feeding through Studio's customer CRM data! Save us a slice!

This email from Ted Baker uses Kickdynamic's AI Powered product recommendations tool to show recipients the newest arrivals.

This email from Endy used our LYNX technology to automate the content affiliated with customers' previous purchases.

This subtle countdown timer used in Bulk's email header is a simple, yet very effective way to promote sale periods.

PrettyLittleThing used a combination of a personalized image in the header and a live poll asking recipients how they'll be spending the weekend. We're voting for duvet day!

Check out these live odds used in an email by Betsafe for Euro 2020! Live updates were fed directly into the email, so betters could have the most up to date odds.

For Euro 2020 Betsson used live odds in their emails to ensure that openers had the most up-to-date information when it came to betting on the games.

This Happy Hour sale email from Studio included a countdown timer in the header to show how long was left before the sale ended.

This bank holiday email from Co-op updated the weather for each recipient, dependent on where they were. Based on that data the header image would change to reflect either an outdoor BBQ or some indoor fun instead. This email was live, so updated all over the bank holiday weekend! They also included a fun meat vs plant based poll!

The cute poll at the bottom of this Kate Spade email is a great way to keep customers engaged and have a little fun at the same time!

This email from Harrods promoting the reopening of their chocolate hall & restaurants featured a great live poll, asking customers which of their dishes they were most looking forward to eating! YUM!!!

Social Signals and a Countdown Timer was used in this email from Kate Spade promotiong their VIP preview sale!

Social Signals in the header of this email from Endy show how many people are shopping that item. There is nothing more enticing than FOMO!

A live countdown is featured in this P&O Ferries email. Instead of showcasing how many hours, mins, secs there is left to shop the offer, they opted for a more subtle timer roundel showing the live hours left.

This live email from Ted Baker used their product feed to show the most popular products.

This product email from New Look used Kickdynamic technology to show social signals. When stock of each product dropped below a certain number the product showed an almost gone sign, encouraging shoppers to buy quickly!

This email from Hunter incuded their newest products, as well as a fun poll asking recipients how they will be spending the long weekend!

This email from Hunter displayed their latest products directly from the product feed, using Kickdynamic technology.

The subtle countdown timer in the header of this email is a super effective, just chic way to countdown to the Kate Spade VIP preview sale!

We love this email from Boux Avenue counting down how many hours left of VIP access to exclusive offers!

This email from Mobiles.co.uk included their live product feed to ensure openers were seeing the most up to date products, prices and offers!

Hunter used social signals to show how many people liked their recycled tote bags! Now that's resourceful!

Live product updates in this email were pulled from the Mobiles.co.uk site to make sure the information was up to date at all times, changing to reflect the live store.

This simple countdown timer from Johnny Bigg showed recipients how long they had left to shop the BIGG Bonanza sale!

This live email from Poker Stars contains the most up-to-date odds for sports games. What are you waiting for? Get betting!

This clean, stripped back email includes a simple countdown timer alongside a 20% off loungewear promotion.

We love this cute personalized image from Pretty Little Thing. A little personalization goes a long way!

Kate Spade used a countdown timer in the header of this email to let openers know when their stores were reopening.

This new arrivals email from Ted Baker used Kickdynamic technology to pull through their newest products from their product feed. This email is live and will update with the latest new products, each time the recipient re-visits the email, so they are always on top of the newest products!

This email contained a fun poll asking openers which product said spring to them the most. We're voting for the crab bag!

New Look used live products to show openers what the bestsellers on the site were. When a product was selling fast the bestsellers banner was displayed automatically.

Pre-travel email with live twitter and lots of personalized content

P&O combined advanced kinetic coding, live email functionality to create a visually stunning, highly personalized pre-travel email. This email contains a personalized boarding pass, hundreds of dynamic variables automated to populate the what's on board section, live sailing updates & currency conversion.

A subtle countdown timer in the header of this email showed openers how long they had left to shop in time for Mother's Day.

This email from Endy featured a fun, retro countdown timer for a free gift!

This countdown timer was used to promote Ted Baker's first ever live online shopping event.

This email features a great live poll to collect information on customer's favourite style of Chelsea Boot.

Hunter used the latest weather forecast to encourage customers to buy wellies & their Instagram feed to show some great user-generated content.

By using timed content bulk™ did a daily deal reveal in the lead-up to gyms in the UK reopening. When the deal was available the content in the email automatically unlocked & became shoppable.

Studio promoted their Tenner Tuesdays by pulling live products from their site with rules applied to show only items under £10. What a bargain!

This Radley timer fits perfectly with the content and style of this email.

Kate Spade used this colourful countdown timer for their spring offer.

An email packed with live content from Urban Decay

This Urban Decay email features a first name personalized image, device targeted CTAs (think Tap to shop for mobile users) and three recommended products.

New Look used social signals in this email header to let openers know how many people were shopping online.

The banner of this email by Endy updated to reflect the current offers available on the site.

This email from Fox Bet used operating system detection so the correct app download button was shown for the device being used.

Social Signals were used in this email from Missguided to show how many people were viewing each product, encouraging customers to buy before they sell out!

Studio used a live poll in this email to ask customers how they will be spending their spring!

This email features the live number of clicks over each product featured in the email adding real social-proof in the inbox.

The social signals displayed in this email showed how much each product was loved by customers.

Fortnum & Mason used the mother of all countdown timers & their social in the footer to encourage people to buy for Mother's Day!

A subtle countdown timer displaying the hours left to shop with 20% off the T.M. Lewin summer collection.

DFS used social signals to show how many people loved each item. This is a great way to encourage customers to shop, so they don't get FOMO!

This email features a live countdown timer showcasing the time remaining to upgrade before prices go up.

This email features articles automatically populated at the moment of open removing the need to manual email code updates.

Topman deal reveal email for Black Friday

Just before Black Friday launched Topman an email with the deals locked alongside messaging saying when the deals went live. When the deals launched, the content in the email automatically unlocked and the deals were shoppable.

Kate Spade Personalized products in email for Black Friday

Live products that are in stock with stock call outs that display when stock drops below a certain number. Products are powered by their product feed and are personalized to the recipient based on click data from a poll sent previously.

Co-Op used Kickdynamic to pull through their latest recipes into emails. These recipes would change depending on the time of day the email was opened to reflect the next meal of the day! Yum!

Kate Spade Countdown timer in email for Black Friday

A live countdown timer reminding customers not to miss the Kate Spade Black Friday sale.

App download email from Topshop with operating system specific CTAs

This email features a call to action specific to the device the email is opened on. This is a great strategy to encourage recipients to download your app. Android users user see the Play Store button and iPhone users see the App store button and the click directs to the correct store for the device.

A triggered countdown timer from ASOS with a cheeky message underneath. This email features in their welcome series as an incentive to encourage recipients to make their first purchase.

Urban Decay Cyber week launch email with poll and personalized image

Building the hype for Cyber week with a bold creative featuring a personalized image and a poll for openers to vote about how excited they are!

Weather based imagery and live info from the mountain in email

The hero image of this email changes based on the weather conditions in the resort. It also features live information straight from the mountain including: the number of lifts and trails open, new snowfall, the weather forecast and the surface conditions.

Adding the timer above the hero is a great way to introduce urgency and encourage openers to take action.

A live vote for festive favourites with the live number of clicks for each product displayed at each open.

Hunter Boots live subscribers shopping email offer

This email features a bar under the hero image showcasing the number of customers shopping the Hunter Black Friday offer from the email - 14,608 and counting!

This email features a live click counter showcasing how many recipients clicked on each product. The timer resets daily to show the time left to shop with free next delivery guaranteed.

New Look used a combination of a countdown timer & device targeting to show openers an app exclusive deal!

Image personalization and countdown timer in Halloween email

This bright, bold Halloween email features first name personalization alongside a countdown timer showing how long left to shop the 20% off offer.

A countdown timer showing how long is left to claim the deal of the day for Black Friday.

Asda display the live currency conversion in email. On open, the latest currency is displayed pulled directly from their currency partner's feed.

Boux Avenue switch out an expired time to this 'win back' message to engage customers opening after an offer has expired.

PrettyLittleThing personalized image in email

We love this personalized image! It's a great example of using customer data to capture attention. The messaging makes this a particularly strong example.

Ted Baker launch Black Friday with a live poll in email

A live poll in email to launch Black Friday. Recipients were asked to vote for the category they most wanted to shop. A great strategy to collect data for personalization later on.

Kiehl's live social signals and kinetic code

Kiehl's launch cyber week with this email featuring live social signals based on number of clicks in the email. The social signals sat within a carousel for a cool interactive touch! Openers could scroll through products in the email itself.

This Black Friday launch email contains a live poll asking customers what they will be shopping this Black Friday.

We love this creative countdown timer! Powerful messaging paired with a ticking timer and the car dashboard creative really gets the message across that time is ticking so take action to get a great deal!

Live products powered by Kickdynamic Email Recommendations

This emails contains the top 3 most purchased 'not Apple' handsets in the last 7 days from mobiles.co.uk's website. The products update live in-line with purchases made on site and the product details for each deal update live too - for example if the price, monthly cost or any other details change these are automatically updated in the email too.

Hunter Boots live forecast and social signals in emailThe hero image of this email features a forecast with the live chance of rain in open location. The products in the email feature social signals (live number of clicks on each product) that update live at every open.

The latest products added to Ted's product feed automatically displayed in email. Always the newest, in-season and on trend items at every open.

In this email Kiehl's showcase the number of recipients clicking through on products.

Live odds for selected games and live odd boosts. This email is personalized to the recipients language and prefered odds format.

A live poll of the categories email openers love the most. The poll percentages update live based on clicks. We love the addition of the 'People are loving this' after the percentage to highlight the significance of the votes.

Home, draw, away live odds for a featured game complimented by live odds for upcoming games.

A classic countdown timer in the hero image of this Kiehl's 20% off email.

A gorgeous, summery email featuring real-life imagery with social signals (live number of clicks) overlaid.

Topman feature live Social Signals in the form of click counts in this Black Friday email.

Makeup brand Urban Decay ask email recipients to vote for their favourite look. The votes update live in the email.

German version of a Skybet live odds email. This is is sent in multiple languages.

Topshop - shop the forecast email with personalized CTA

In this email Topshop have included a live multi-day weather forecast for the week ahead and matched the products displayed to the weather. They've also included an eye-catching personalized CTA to encourage openers to shop.

To support their staycation campaign, Studio displayed a 4-day live weather forecast for the location of email open.

Fortnum & Mason Countdown to Halloween in email

In this email Fortnum & Mason use a countdown timer to display how long is left to order for delivery before Halloween.

This email features a Live Instagram feed to automatically display the latest posts from Fortnum & Mason's Instagram in their emails.

We particularly like the red bar above the timer featuring relevant messaging to give the timer context!

Each day this New Look email automatically updated with the live deal of the day. The timer reset to display how long was left to shop the offer.

Live odds in email powered by an API. When the game featured in the email is over, the live odd is swapped to an 'event' over banner.

Showcasing favourite 'beauty byes' recipients were able to shop limited edition products before they were discontinued. The twist? The live number of clicks on each product way shown over each product adding social proof and confidence into the email!

A live email that gets spookier as Halloween gets closer

A live email with content that gets spookier as Halloween gets closer. The image content in the email automatically changes as Halloween approaches.

Fortnum & Mason countdown timer in email

Fortnum & Mason are famous for their extraordinary hampers. This email showcases how long recipients have left to create their own hamper. There's also a live instagram feed pulling the latest posts into the email.

Topshop Fall Sale email live countdown timer

This email features a bold and bright countdown timer encouraging customers to shop the sale.

This fashion-focused email from Studio includes a live forecast for the open location and then features curated products suitable whatever the weather. A clever, engaging and relevant email for subscribers.

Kate Spade Live Poll with progress spades

We love this fruity themed email containing a live poll, asking recipients to vote for their favourite bag. The numerical percentages and the spade bar updated live to reflect the live vote result.

An example of email automation for efficiency and time-saving. Product featured in this email are pulled directly from Vivup's product feed using the SKU lookup method. We love the festive vibe too!

Bulk powders new product live poll in email

This email asks customers for feedback on the products Bulk Powders have launched this year. Recipients are asked to vote for their favourite!

This email showcases the live engagement (number of clicks) on each product. It also includes a nearest store pod, which when clicked, generates personalized directions to the recipients closest store.

Topman Bestselling email with social signals

In this email Topman overlaid the live number of clicks on each product. This is a great strategy to boost engagement by building social proof into email.

An email populated with live products handpicked by the team at Dustin. All prices and discounts are live at open, and the creative adapts with different visibility rules based on the product data.

This email showcases the most loved products in the sale from Ted Baker's site. Porducts are tracked by Kickdynamic onsite and update live at open to reflect the most loved at that moment.

In this email, Urban Decay have included the number of clicks on the hero image. At each open, the email updates to display the live number of clicks on the hero image.

This stylish neon email from Topshop asks recipients to vote for their favourite look. Looks like most recipients were into alfreasco dinners!

Popular products email with social signals from Hunter

A popular products email with social signals overlaid from Hunter.

This is a fantastic example of live email social signals overlaid on products. We love how integrated the social signals are with the design, they blend seamlessly with their iconic branding.

LYNX powered most loved products. The products shown in the email are the most viewed products on Ted's site from the last 7 days.

Bulk Powders use a countdown timer to display how long is left to shop their 40% off flash sale.

Ted Baker live most viewed products on site from the last 7 days. This email is powered by Kickdynamic's tracking on-site behaviour and making data 'email ready' via an API.

Yves Saint Laurent countdown timer in email

Yves Saint Laurent feature a countdown timer in this email counting down to an online event.

To elevate the creative and message for their SPF anti-aging campaign, Kiehl's displayed a live UV index and temperature for the location of email open.

Boux Avenue live countdown timer in email

Lingerie retailer Boux Avenue use a live countdown timer to display the time left to shop their sale.

In this stripped back, simple email Kate Spade elevate the product content with the addition of social signals.

Lightening deals in email for Black Friday. As the day unfolded the deals updated live in the email to mirror the offers shopable onsite.

Kate Spade New York - Nearest Store Locator in email

This email features a Nearest Store Locator. Recipients see the store closest to where they're opening the email. If there's no stores close by, they see a fallback store message.

Studio sale specific countdown timer in email

Timers are usually positioned at the top of an email. In this example, Studio.co.uk have broken that rule and featured it at the bottom of their email. With compelling offers featured, when the recipient gets to the bottom of the email they see strong timer call to action. Once the offer was over the timer was switched out to an offer ended banner with a 'win back' message.

With hot weather this week, New Look displayed a live weather forecast for the recipients open location. The products in the email were curated for the sunny weather.

To save time and reduce design resource Mobiles.co.uk merge hand-picked product SKUs into Kickdynamic tags to automate product content in their email. All the information in the product pod is dynamic, with network benefits swapping in and out depending on the deal (powered by visibility rules and data in the product feed).

Persoanlized Image and countdown timer in email

When it's officially fall, it means Christmas is coming. This email features a personalized image alongside a days only countdown timer - it's a lovely, eye-catching hero image to officially launch the festive season countdown.

During Covid-19, Blue Sea Holidays used a live poll to collect interest data for where recipients would like to go. This click data can be used to personalize content when travel restrictions are lifted.

In this email Hunter Boots asked their customers to vote in their live poll to tell them what their favourite signature Hunter Boot shade was.

We love this back-to-school brilliance from Studio. The subtle image personalization (name on the backpack in the hero image) is a brilliant touch!

During the promotion a countdown timer ticked down to show how long the promotion was available for. Once the promo was over, the timer was automatically swapped to display a 'Just missed it' message.

A the government lifted restrictions for non-essential retailers, Kiehl's displayed a nearest store locator map in their emails.

A perfectly branded progress bar & live poll in email

A progress bar featuring the iconic Kate Spade 'spade' reflected the live polling percentages live in email.

Urban Decay Email Content Swapping throughout the day

With products perfect for use at different times of day, Urban Decay switch out the content of their emails throughout the day. The clever, time-based content is paired with a timer counting down to the content swapping. Super relevant content and great messaging ensures recipients check back in with the email to see the latest content.

Mobiles.co.uk included live email social proofing in their Black Friday deal email. The number of clicks on each offer automatically updated at every email open.

A colourful countdown timer is a showstopper in this email.

As the weather gets colder, it's important to look after your skin. This cold weather email included a weather forecast at open location to support the messaging of the email.

A personal touch in the first email. iClothing include this bold, bright personalized image in their first email to new subscribers. The email also includes a live instagram feed to promote cross-channel engagement with the brand.

A personalized image and live poll in email collecting real-time interest indicators ahead of Black Friday.

Bulk Powders Birthday Email with countdown timer

We're used to receiving emails when it's our birthday but what about when it's the brand's birthday? This email from Bulk Powders features a pretty postcard about their upcoming birthday and a sparkly countdown timer.

New Look Live Social Signals for sale email

In this colourful email, New Look include the live number of clicks over the category sale pods. Over 5,600 clicks in dresses and 3000+ on shoes. We also love the big CTA, the hamburger menu and the personalized view online link.

New Look displays the latest products in their new in emails automatically at open time

New Look display the latest products in their new in emails automatically at open time powered by their shopping feed.

Elevated product design and a live timer in email

To elevate the product creative, New Look added dynamic layers to live products to display labels based on whether a product was a 'bestseller' or 'selling fast'. These layers updated live base don the product feed and stock levels.

CurrysPCWorld live product email featuring advanced product design based in the product data in the feed. Live product views, dynamic roundels and layers are displayed based on new, sale or sold out flags in the product feed.

Topshop included this pretty, pink timer with clear, concise message to reinforce their free express delivery message.

Currys PC World countdown timer and live weather

For innovative and engaging content over the Bank Holiday, CurrysPCWorld displayed a countdown timer to the end of their sale and a live weather forecast for the open location.

Topman included this bold timer with clear, concise message to show how long was left to shop their 15% off offer.

Live poll in email for new product launch

To build hype around new product launches, Bulk Powders send emails containing a live poll to see what their customers are most excited about. In this example, heavenly honeycomb was the clear winner.

This email asked recipients which offer they'd most like to shop. Once a recipient had voted, the percentages updated and an email triggered with all the content based on the offer and category they voted for.

Live weather forecast in email & products for the weather conditions

For maximum content relevancy, Ted Baker displayed a live weather forecast alongside products suited to the weather at the moment of open. This is the wet weather version.

In my opinion it's never too early for Christmas (even if it's August!). A whopping 86% of Studios's customers agreed. A great way to introduce Christmas, gauge interest and increase CTR.

This email displays the live number of clicks on each image. Social signals are a great way to boost engagement through interactivity.

Live tv schedule and medal table in email

Washington Post display a live TV schedule and medal table during the 2016 Olympic games.

Live User Generated content panel Ted Baker

Ted Baker pull through the latest approved user generated content into the #TEDTOTOE section in their email. This is a continual stream of the latest images from their customer imagery gallery.

Studio use firstname data stored in their ESP (and merged into the Kickdynamic tag) to create a personalized image for each subscriber. It's eyecatching!

Sweaty Betty countdown to the end of sale

Sweaty Betty feature a live countdown timer for the end of their sale.

Live new in products from New Look with a twist. With pay day approaching a rule to only show products under £20 was applied. Great content & great value!

A stripped back timer in the real estate of the email driving urgency around the 20% off offer.

Weather forecast and products suited to the weather

For maximum content relevancy, Ted Baker displayed a live weather forecast alongside products suited to the weather at the moment of open. This is the wet weather version.

Live product recommendations in email powered by an API. At open, we call the API and retrieve the latest product recommendations.

Connecting the email channel to bricks & mortar stores. On open, location is detected and the store locations are pinned over a city map. On click, personalized directions are generated from the open location the the closest store.

Top 10 deals of the month fully automated from a CSV file with the latest content. Setup once, the template is populated with date at send time and the content is automatically populated in the email.

Ted Baker live poll - vote for preferred offer in email

With a promotion coming up, Ted Baker asked recipients to vote for the category they would like the promotion to apply to.

The products in this email are powered by a Google Shopping Feed and contain visibility layers based on stock level. The live stock level is displayed when there's 5 or less in stock and when a product only has 1 in stock, the almost gone badge displays.

An eye-catching, ticking countdown timer displaying the time left until the end of their sale.

The Book People display a timer in email to clearly show when their offer ends to encourage recipient's to engage.

Subscription email triggered countdown timer email

As a customer's mobile phone upgrade window draws closer, Carphone Warehouse use countdown timers displaying the time left until the customer is eligible for an upgrade.

We love this pretty new in dresses email from Kate Spade. Using their product feed they automatically display the newest products that are in-stock when the email is opened.

Live vote in email - vote for the offer you'd like to receive

Boohoo asked recipients to vote for the offer they wanted to receive. At 5pm when the vote closed, a follow up email was sent to each recipient containing their preferred offer.

Dynamic holiday destination emails with the latest offers and availability

Up-to-date, relevant holiday recommendations in email based on recipient's recent browse information and location of open (deals from closest airport shown).

Live countdown timer in email counting down until the end of Cyber weekend.

Using Kickdynamic's on-site tracking, Ted display the most loved sale items from the last 7 days that are in-stock. The email also contains a live UGC panel featuring customer looks.

Live countdown timer in email for the end of a promotion

Countdown timer used in the email to display the time left to shop on Boohoo premier day.

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MatchesFashion display a stunning personalized hero image in their welcome program for a real personal touch!

Live vote in email to collect interest indicators

PrettyLittleThing asked recipients to vote for the product they can't live without. The vote percentages update live in the email at every open to reflect the live vote as it unfolds.

The eagle-eyed amongst you will notice this timer has expired and been replaced with an after image. It's the after image of dreams. The zero timer has been faded out and a too late message is overlaid BUT they've included a winback message to shop what's left. 10/10 from us!

A live weather forecast in email paired with products perfect for the sunshine.

A live weather forecast is displayed in the email personalized to the recipients open location. Send over a super sunny weekend, the forecast was paired with products perfect for the sunshine.

1-2-1 Personalized product recommendations live in email

Beautifully designed, personalized product images with advanced visibility layers based on product information. Each individual recipient receives personalized product recommendations with prices, discounts and availability updated live on open.

Countdown timers in email for a service announcement

A handy Christmas delivery service announcement paired with a countdown timer.

A live countdown timer in email personalized to the check-in close time for each individual flight.

Live poll in email asking recipients why they love Kiehl's.

PrettyLittleThing display a personalized hero image in their holiday email

PrettyLittleThing included this cute personalized hero image in their holiday email.

Day-parted email content and countdown timer

Kiehl's change the content in their email to be relevant to the time of open. In the morning, morning skin care routines are displayed, in the evening night time skincare routines are displayed. A timer is displayed alongside counting down to the content swapping over.

A clear, concise timer counting down to the end of the lights.co.uk sale.

P&O Ferries display the live currency conversion in email. On open, the latest currency is displayed pulled directly from their currency partner's feed.

A clear, simple countdown to a new product launch.

Live Poll in email - favourite time to shred

Ikon Pass added a fun live poll to encourage recipients to engage. The poll updated live at each open based on what option recipients chose as their favourite time to shred.

Blue Sea Holidays Question of the Day live poll

During Covid-19 travel restrictions, Blue Sea Holidays kept email engagement high with a live poll question of the day.

To keep email content up-to-date and to reduce manual HTML updates Charlotte Tilbury automatically display their latest blogs in email powered by a content feed.

Leveraging browse data and existing tech, Icelolly.com display the latest personalised deal in their browse abandonment email resulting in a 45% increase in conversion. Click to download case study.

ASOS weather relevant content in email witha personalized image.

Asos pair personalized images with weather relevant messaging and content in this email. If it's not raining at open, the message swaps to say rain is on its way.

A live poll in email for the London Marathon

Bulk Powders sent a poll asking recipients to vote to tell them how they were planning to be involved with the London Marathon

Live poll from LateRooms asking recipients to vote for their fave break

A fun, engaging poll asks recipients to vote for their favourite holiday type - city breaks were the clear winner here!

Countdown timer in email for end of delivery window

A live countdown timer used to visually display the time left to shop and receive free next day delivery.

Atlantis feature a live weather forecast in the location of open alongside the weather in the Bahamas - incase you needed any convincing to book a trip to the sunshine!

T.M. Lewin vote for favourite look in email

Vote for your favourite look, Monday to Friday. The live number of clicks / votes displayed over each day, updating at every open.

Radley used a live poll to increase interest in a new product range. They asked recipients to vote for their favourite new print.

Countdown timer and after image in email

A live timer counting down to the end of the sale. When the sale is over, the timer is switched to a different image to ensure the content is relevant to those

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