“The Kickdynamic team supported us throughout the process of setting up the technology and helped us get the email program up and running quickly to deliver dynamic content to our customers.”
Jon Kirk, Email Manager
The Challenge
The icelolly.com team build their deals marketing program around hand-picked, curated offers. Previously, deal emails were static and every recipient received the same offers no matter what they had shown interest in.
icelolly.com previously attempted to display browsed deals by using a web scraping tool, however, the solution was deemed ineffective as it continued to break their website search function.
Therefore icelolly.com partnered with Kickdynamic to increase the relevancy of their email content by personalizing the deals to each recipient based on their last touchpoint; abandoned browse data.
The Solution
By leveraging customer browse data, icelolly.com have enhanced their emails by displaying the searched and abandoned deal, improving internal efficiencies and email content relevancy for their customers.
To make this possible, the icelolly.com team created a json API containing deals from their website combined with GA data. Once this feed was created, the program was set up very quickly by connecting directly into the Kickdynamic platform. icelolly.com resurface deals in an email the day after a customer abandons, automatically and repeatedly, at scale.
The results
The icelolly.com team have experienced amazing results since implementing live deals in their abandoned search emails and have won awards for their innovation. Not only seeing a 35% higher open rate, they recorded a 201% increase in CTR and 45% increase in conversions.
The award-winning icelolly.com email team with Matt Hayes, Kickdynamic CEO, at the dotties 2018
What’s next?
icelolly.com would like to continue to evolve their email program by retrieving additional deal information live in email such as dated or dateless pricing. The team also plan to feature live blog and social content to influence and inspire recipients.
We work with incredible travel brands
“The Kickdynamic team supported us throughout the process of setting up the technology and helped us get the email programme up and running quickly to deliver dynamic content to our customers.”
Jon Kirk, Email Manager
“We are delighted to be working with Kickdynamic. Their platform can give us the personalization and relevance our customers require, so we’re looking forward to seeing the impact it has on our email communications.”
Andy Brewer, Sales Manager
“Kickdynamic has enabled operational efficiencies; we are now able to generate over 3x the volume of deals to promote in our weekly deals emails. Kickdynamic has also enabled live pricing which means the price is live and up to date at the time of open for our customers.”
Talha Ihsan, CRM Manager.
