Kate Spade:
Find out how Kate Spade use click-based profiling to personalize the new arrival experience. Leveraging CRM data and their product feed recipients receive the latest new in products tailored to their clicks.
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“We have new products arriving all the time and our new arrivals emails are key to our CRM strategy. We needed a smart way to manage new in and move from a one-size-fits-all email. We’re a small team so we needed automation to help us achieve our personalization goal, we simply couldn’t build a version of the email for every product category. We’re now listening to what our customers would like from us and using Kickdynamic to show them what they want.”
Chloe Temple, Ecommerce Marketing Director (Europe), Kate Spade
