Up-to-date content is critical for sportsbook companies. With odds and outcomes changing regularly, email content needs to keep up. Leverage existing APIs display live odds, jackpots and event information in email, to update at every open.
Pair the latest content with advanced design capabilities to create perfectly branded live odds at every email interaction. Display the latest odds personalized to each individual (event, odd selection, language format, location etc.) or show latest odds for popular bets or events. Use the API data with visibility layers to display a different message when betting is suspended or the game is over. The ultimate goal? Up-to-date content, enhanced customer experience and increased engagement.