Live odds in sportsbook email
Up-to-date content is critical for sportsbook companies. With odds and outcomes changing regularly, email content needs to keep up. Leverage existing APIs display live odds, jackpots and event information in email, to update at every open.
Pair the latest content with advanced design capabilities to create perfectly branded live odds at every email interaction. Display the latest odds personalized to each individual (event, odd selection, language format, location etc.) or show latest odds for popular bets or events. Use the API data with visibility layers to display a different message when betting is suspended or the game is over. The ultimate goal? Up-to-date content, enhanced customer experience and increased engagement.
Advanced email content for sportsbooks & casinos
Alongside API-driven live odds and casino jackpots in email, we provide a suite of engaging live content tools to boost your email performance. Use CRM data to personalize eye-catching images with names or favourite teams, display live polls to collect real-time interest indicators or predictions and use social signals to display how many recipients clicked on an area of the email. Use contextual content based on time, device, weather and location to deliver relevant experiences at every open.
All of this functionality is available directly in the Kickdynamic platform and requires little to no customization, giving you complete control over setup, design and management.
Want to hear from those that are delivering great live sportsbook email? If the answer is yes, press play on this brilliantly insightful 30-minute podcast where The Stars Group’s Senior Online Communications Design Manager, Tyrel Smythe, and Marketing Services Product Manager, Tsahy Zack Lasry sit down with Kickdynamic to discuss all things live email.
Discussion areas include:
- Challenges faced in such a competitive and regulated industry
- The solutions The Stars Group have implemented
- Campaign spotlight: 2018 World Cup
“We work in a very dynamic environment and things change very quickly, our stakeholders expect us to be able to respond to all of the changes. Live content from Kickdynamic helps us do that.”
Tyrel Smythe, Senior Online Communications Design Manager
