Up-to-date content is critical for sportsbook companies. With odds and outcomes changing regularly, email content needs to keep up. Leverage existing APIs display live odds, jackpots and event information in email, to update at every open.
Pair the latest content with advanced design capabilities to create perfectly branded live odds at every email interaction. Display the latest odds personalized to each individual (event, odd selection, language format, location etc.) or show latest odds for popular bets or events. Use the API data with visibility layers to display a different message when betting is suspended or the game is over. The ultimate goal? Up-to-date content, enhanced customer experience and increased engagement.
Alongside API-driven live odds and casino jackpots in email, we provide a suite of engaging live content tools to boost your email performance. Use CRM data to personalize eye-catching images with names or favourite teams, display live polls to collect real-time interest indicators or predictions and use social signals to display how many recipients clicked on an area of the email. Use contextual content based on time, device, weather and location to deliver relevant experiences at every open.
All of this functionality is available directly in the Kickdynamic platform and requires little to no customization, giving you complete control over setup, design and management.
Want to hear from those that are delivering great live sportsbook email? If the answer is yes, press play on this brilliantly insightful 30-minute podcast where The Stars Group’s Senior Online Communications Design Manager, Tyrel Smythe, and Marketing Services Product Manager, Tsahy Zack Lasry sit down with Kickdynamic to discuss all things live email.
Discussion areas include:
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Tyrel Smythe – Senior Online Communications Design Manager, The Stars Group
Jemma Edie – Senior CRM Manager, T.M.Lewin
Kim Verlinde – Direct Marketing Manager, P&O Ferries
Lauren Oliver – CRM Manager, Bulk Powders
Jon Kirk – Email Manager, icelolly.com
Andy Brewer – Sales Manager, Blue Sea Holidays
Neemisha Kanani – Marketing Brand Manager, Mobiles.co.uk
Tracy Smith – Director – CRM, Squaw Valley Alpine Meadows
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Kickdynamic’s open time technology and its suite of email enhancement tools are used to deliver live, automated and relevant content such as live inventory, countdown timers, live polls and weather specific content to provide compelling and meaningful customer experiences in the inbox.
