Using kinetic code and live, automated email content, P&O have successfully created a visually stunning, highly personalized email.
Email content is populated at open time, combining CRM data and advanced dynamic content based on hundreds of variants including ship specifics, RFM metrics, booking information and traveller type. The email also includes live sailing and traffic updates around the port and the live exchange rate for passengers to reserve currency to collect onboard. In addition to the intricacies of the content, the email displays different image versions optimised based on the device the email is being viewed on.
From one HTML, thousands of personalized variations of the email can be automatically generated – always containing the latest content! Leveraging live content and dynamic automation using CRM data, the email requires minimal upkeep from the team.