PrettyLittleThing display the latest new in products at every open for on-trend, available products at every email open.

PrettyLittleThing used a combination of a personalized image in the header and a live poll asking recipients how they'll be spending the weekend. We're voting for duvet day!

PrettyLittleThing asked recipients to vote for the product they can't live without. The vote percentages update live in the email at every open to reflect the live vote as it unfolds.

We love this cute personalized image from Pretty Little Thing. A little personalization goes a long way!

Pretty Little Thing click based visibility layers over products. Selling fast labelling displayed based on reaching a number of clicks on the image.

We love this personalized image! It's a great example of using customer data to capture attention. The messaging makes this a particularly strong example.

Website mirroring in email. Fast fashion retailer PLT feature flash sales and offers onsite based on the time of day. Deals change every few hours. These deals are now mirrored in the top of their emails.

PrettyLittleThing included this cute personalized hero image in their holiday email.