PrettyLittleThing introduce live social signals in the inbox and a generate 17% increase in revenue.
Our latest case study with PrettyLittleThing showcases how adding User Generated Content (UGC) in BAU email drove an uplift in clicks of up to 30% across the globe.
Also, by automating their birthday programme they achieved an uplift in CTR of up to 38%.
Find out how PrettyLittleThing achieved these results by downloading our latest case study.
“A great benefit of using live UGC in email is that we can schedule our email in advance knowing the content will be up-to-date no matter when it’s sent. Swapping sold out products for available ones means we’re maximising the revenue opportunity for each email whilst giving our customers a more satisfying experience (if they see something they love, they can buy it).”
Olivia Shanu-Wilson, Senior CRM Executive, PrettyLittleThing
Discover more PrettyLittleThing content
PrettyLittleThing use Kickdynamic to overcome a business challenge: showing the deals on site live in email.
Find out how PLT increased email revenue by 34% by making email content more relevant for recipients.
Discover how PLT increased email clicks by up to 30% across the globe, by adding UGC to their emails.
