Exceptionally relevant
Keep email content relevant & up-to-date at every open
TIME OF OPEN
Display content specific to the time of open.
DEVICE
Display content specific to the open device.
WEATHER
Weather targeted images at the time of open.
LOCATION
Detect a customer’s city location for relevant content.
SOCIAL
Keep customers updated with live social feeds.
LIVE POLLS
Polls that update live at every open based on every click interaction.
Time of Open Relevancy
If content is up-to-date when a recipient opens an email they’re more likely to engage. Detecting the time of open and displaying the most relevant content at that moment is a must. Countdown timers, image swaps and day parting are great ways to keep content relevant at every open.
Device Relevancy
Display email content specific to the device the recipient is using to view an email. Display mobile specific calls to action or show device specific app download banners to drive mobile engagement.
Weather Relevant Content
Create live weather content and live weather forecasts for email. Set advanced rules to display content based on the weather at recipient’s open location or travel destination.
Location Relevancy
Connect email to in-store by displaying live maps in email to encourage customers to visit the store closest to them when they open. On open, recipients will see a map of the city they are in with all of the stores pinned. On click, their map client generates personalized directions from their exact location to the closest store.
Alternatively use location detection to display content specific to the country or state of email open or if a recipient opens in a set geofence.
Live Instagram & Twitter
Display the latest content from your social pages live in your email to encourage omni-channel engagement and increase followers. Design your own beautiful live template and embed it into program or BAU email for the latest in-season and on-trend imagery at every open with no manual intervention required!
Live polls
Add gamification to email with live polling to boost click through rates, engagement and revenue. Live polls encourage interaction and increase open rates as recipients re-open to check in on the result. Collect the vote (click) data and use it as an interest indicator to tailor content in subsequent follow up emails. The poll results update live as the campaign unfolds and the votes roll in.
Choose to display votes as a percentage or the exact number of clicks.
We understand your email challenges.
We’re working with some incredible Fashion, Retail and Travel brands. See what they have to say about their Kickdynamic experience.
“What better way to drive footfall in to our stores than with a device targeted email tag which guides customers directly to their nearest store! ”
Alix Greener, UK CRM Assistant.
“We sought to extend the timers’ flexibility at integrating across multiple emails, building the lower email promo in response. The result was a live promo which worked well at driving engagement and creating a sense of urgency, without distracting from our main messages.”
Christine Critchley, Retention Marketing Manager.
