With contextually relevant email content you can personalize email content without knowing anything about a recipient. You can display content that’s relevant based on time of open, device, weather and location.
LOCATION
Detect a customer’s city location for relevant content.
SOCIAL
Keep customers updated with social feeds.
DEVICE
Display content specific to the open device.
WEATHER
Weather targeted images.
POLLS
Polls that update based on click interactions.
Display email content specific to the device the recipient is using to view an email. Display mobile specific calls to action or show device specific app download banners to drive mobile engagement.
Create weather content and weather forecasts for email. Set advanced rules to display content based on the weather at recipient’s open location or travel destination.
Connect email to in-store by displaying maps in email to encourage customers to visit the store closest to them when they open. On open, recipients will see a map of the city they are in with all of the stores pinned.
Alternatively use location detection to display content specific to the country or state of email open or if a recipient opens in a set geofence.
Display the latest content from your social pages in your email to encourage omni-channel engagement and increase followers. Design your own beautiful template and embed it into program or BAU email for the latest in-season and on-trend imagery with no manual intervention required!
Add gamification to email with polling to boost click through rates, engagement, and revenue. Polls encourage interaction and increase open rates as recipients re-open to check in on the result. Collect the vote (click) data and use it as an interest indicator to tailor content in subsequent follow up emails.
Choose to display votes as a percentage or the exact number of clicks.
If content is up-to-date when a recipient opens an email they’re more likely to engage. Detecting the time of open and displaying the most relevant content at that moment is a must. Countdown timers, image swaps and day parting are great ways to keep content relevant at every open.
Jemma Edie – Senior CRM Manager, T.M.Lewin
Kim Verlinde – Direct Marketing Manager, P&O Ferries
Lauren Oliver – CRM Manager, Bulk Powders
Jon Kirk – Email Manager, icelolly.com
Andy Brewer – Sales Manager, Blue Sea Holidays
Neemisha Kanani – Marketing Brand Manager, Mobiles.co.uk
Tracy Smith – Director – CRM, Squaw Valley Alpine Meadows
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Kickdynamic’s suite of email marketing tools are used to deliver automated and relevant content such as AI-powered product recommendations, email personalization, content automation and much more to deliver compelling and meaningful customer experiences to the inbox.
