Detect a customer’s city location for relevant content.
Weather targeted images at the time of open.
TIME OF OPEN
Display content specific to the time of open.
Keep customers updated with live social feeds.
Detect the device
Provide delightful email experiences by tailoring content to the device the recipient is using. Display mobile specific calls to action and device specific app download banners to drive mobile engagement.
Detect email open location and show content relevant to that country or city. Local delivery information, country based targeting or nearest store to open are great ways to introduce relevancy into email.
“We sought to extend the timers’ flexibility at integrating across multiple emails, building the lower email promo in response. The result was a live promo which worked well at driving engagement and creating a sense of urgency, without distracting from our main messages.”