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Tag of the week – Dustin 1-2-1 Personalization

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Dustin, a Nordics retailer and a fantastic member of the Kickdynamic family are turning heads throughout the ecommerce world with their truly 1-2-1 personalized email. Dustin are now providing truly advanced personalization and have fully automated their build process to deliver 1-2-1 product recommendations tailored to specific browse behaviors, and product preference.

 

Screen Shot 2017-03-07 at 10.59.59Dustin connect a live API and design a live image template directly in the Kickdynamic interface. At the point of send, a user ID & sendout ID is merged into the live Tag, completing the API call returning the latest product recommendations for each customer. Each time the email is opened, the product information is updated, ensuring the recipient always sees the latest price and discount information. The live image uses advanced visibility functionality to display image layers based on differing information per product.

Dustin2What’s great about this capability of Kickdynamic is that it requires absolutely no customisation and can all be set up in the UI. Before the introduction of Kickdynamic, Dustin were unable to achieve this 1-2-1 product recommendation and personalization. They now use Kickdynamic in the majority of their emails.

 

 

 

 

Tag of the week – US Election Results

Throughout the US presidential election Washington Post leveraged Kickdynamic’s live image technology to bring the election results to life live in-email.

First up was a live map of the US which updated at every open to show the latest state-by-state poll results. Each state changed colour depending on who was in the lead at the point of open and then changed to a definite colour once a party had officially won the state.  This map was displayed to every recipient.

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Following the US map, was a state map personalised to the state the recipient had a propensity for. For example, if a recipient had a propensity to open in Kentucky, they received a live map for the state of Kentucky which updated at every open to show the results for each constituency.

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Final Result:

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In addition to showing state-by-state election results, Washington Post also incorporated live news headlines in their emails which were live at open time as election news broke.

The breaking news headlines worked in the same way to the election results, whereby each recipient received state specific headlines based on their state of open propensity. Each live image had an individual click through link to a page on the Washington Post site. A maximum of 5 breaking news headlines was displayed in the email however in instances where there were less than 5 headlines at open time, the Kickdynamic tag automatically replaced the blank headline with an invisible 1×1 gif, effectively collapsing that section of the email.

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This campaign was a fantastic use case for live-image technology, and successfully updated Washington Post’s subscribers with live election coverage as it was unfolding. An election has never been covered live in email before which makes this our Tag of the week!

Tag of the week – Live Instagram at London Fashion Week

As the glitz and glamour unfolds at London Fashion Week 2016, Net-a-Porter strategically used a live Instagram Tags to provide their subscribers a VIP view of all the latest styles and news direct to their inbox.

By implementing the Kickdynamic Instagram Tag into emails, Net-a-porter subscribers get immediate access to up-to-date Fashion Week Instagram content at the point of open. The Tag continues to pull in content as it’s updated, ensuring that Net-a-porter’s content remains fresh and current.

Using an Instagram Tag not only adds an impressive visual element to outgoing email, but also encourages engagement from subscribers. Engagement goes beyond interactions at an email level, the Tag also encourages new followers as subscribers can click through to any Instagram account, interact with content and follow the brand for future updates.

Using this type of Tag doesn’t need to stop at campaign level emails – add real-time updateable content to your welcome programme, transactional or sales recovery emails and save yourself the time and resources you’d usually spend pausing and updating your lifecycle campaigns.

Here is the Tag:

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