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Save time & resource with automated email content

See this:

imagetemplate

This is a what we call a live image template. It is being built in our new Content Automation product. It may not look much, but this image template, and the power behind it, is going to change how email marketers build automated & personalized email content.

For the last 4 years we have been working with email marketers to build a platform that allows us to send email with more engaging and higher converting content. We built the first contextual personalisation rule builder, developed industry first live content email widgets and now we have created a seriously powerful new product called Content Automation.

Using Content Automation email marketers can build a live image template to automate content in business-as-usual email and/or lifecycle programs quickly and easily. Automating this content allows you to reduce your email build time dramatically freeing up time to be more strategic.

So how does it work?

We have built this new product to be fully self service, so there is no customization required and you don’t need to wait until your IT team is free. Directly in the interface you can build your live image in 3 steps:

1. Connect a json, xml, csv or webpage content source.

This is the source of content that you want to take information from to display automatically in your email messages. Content source examples include:

  • New in womenswear page
  • Latest blogs
  • Product catalog
  • Movie listings
  • TV schedule
  • Live hotel prices

As an example, we have created a API call containing 3 products from Argos. It looks like this:

[

{
id:1,
description: “LG 49LF590V 49 Inch Full HD Freeview HD Smart TV.”,
image: “http://argos.scene7.com/is/image/Argos/3912339_R_Z001A?$TMB$&wid=312&hei=312”,
link: “http://www.argos.co.uk/static/Product/partNumber/3912339.htm”,
fasttrack: “y”,
special: “5”,
price: 359.00,
regprice: 399.99,
quantity: 10,
discountamount: 10

},
{
id:2,
description: “Philips 22PFH4000/88 22 Inch Full HD TV.”,
image: “http://argos.scene7.com/is/image/Argos/3917547_R_Z001A?$TMB$&wid=312&hei=312”,
link: “http://www.argos.co.uk/static/Product/partNumber/3917547.htm”,
fasttrack: “y”,
special: “3”,
price: 119.00,
quantity: 2,
regprice: 119.00,
discountamount: 0
},
{
id:3,
description: “Bush 32in HD Ready LED TV/DVD Combi White”,
image: “http://argos.scene7.com/is/image/Argos/4240031_R_Z001C?$TMB$&wid=312&hei=312”,
link: “http://www.argos.co.uk/static/Product/partNumber/4240031.htm”,
fasttrack: “n”,
special: “6”,
price: 169.99,
quantity: 1,
regprice: 949.99,
discountamount: 150
}
]

(Don’t worry about it looking techy – it is just a list of products and their associated info such as price, description etc).

This is a test API, a normal API would contain 1000s of products updating with new items and changing the product information.

Notice that two products are on discount; discountamount: 150 and discountamount: 10
and two products are viable as fast track; fasttrack: “y”
and also notice the stock level of a product; quantity: 10

All products have different information associated with them, and this information will change frequently. Content Automation allows you to reflect the different product information directly in the same image template. When this changes, such as stock level, it is updated at the time of open.

2. Build a live image template based on the content source.

Now you build how you want your live image template to look in the email. This is the size, layout, colours, call to action and more.

I’ve built the below live image template with each area connecting to corresponding data-point for a product item.

Data-feed-live-image

So, at the time of open, the live-image template takes the appropriate info for the product from the feed and updates the content of the image – live and instantly. So if the price above changed from £119.00 to £99.00 – it would be reflected automatically.

Using the Content Automation editor you can customize the exact layout of your live image. You can also add a call to action, and change font sizes, colours and more – you have the control.

3. Magical visibility rules

Now in step one, I asked you to note the following:

Two products are on discount; discountamount: 150 and discountamount: 10
and two products are viable as fast track; fasttrack: “y”
and also notice the stock level of a product; quantity: 10

This information on a product changes from product to product. How do you represent this in the same image template? Easy, you use visibility rules. Visibility rules allow you to show or hide image information based on data in the feed. For example, if I want to show the number of items left in stock when quality is 3 or less I do this with visibility rules.

The results is this:

If product 1  has stock quantity of 10. We have set the visibility rules to not show any stock level information or callouts:

ca1

If product 2 has stock quantity of 1. We have set the visibility rules to show a stock call out with the amount left:

ca3

If product 3  has stock quantity of 2. We have set the visibility rules to show a stock call out with the amount left:

ca4

This is the same image template repeated for 1000s of products automatically!

The final step – creating the Tag.

Now you have your automated live image-template you can create a TAG to add to your HTML. At this stage you can filter or sort what products to show in email based on other information in the feed. For example, only display products over £100.00 price:

screen-shot-2016-11-21-at-09-39-13

Unleash its power

This level of content automation has allowed brands such as ASDA, P&O Ferries, Holland & Barrett, save serious email time on their email build, and keep email constantly fresh and up to date. Automating email content this way actually allows you to start moving towards being able to send 1-2-1 personalized messages. Now I’m Kickdynamic CEO and Co-Founder so would say that, but don’t just take our word for it:

Asda has reduced email build time by up to 9-days per month by asda-200x200automating their daily alert email campaign resulting a signifcant impact on ROI.

“It is amazing that this project began as a response to a business challenge and now this Kickdynamic technology is LEADING THE WAY to automating our emails and getting us to true 1 to 1 personalization”

– Guy Smith, CRM Manager at Asda

poferriesP&O Ferries personalise and automate all content from from weather and blog sources to ensure the latest content is displayed in every email.

“We were thrilled the moment Kickdynamic explained the concept of Content Automation and took us through it the rst time. It has given us incredible flexibility and is quickly becoming our go-to method of getting live content into our emails.”

– Kim Valinder, P&O Ferries

It’s fully self-service, setup directly in the Kickdynamic platform no IT team or customisation required. No web cropping and therefore design flexible. Read more in the one pager.