Our latest episodes feature experts from:
Episode 1:
New Look & T.M. Lewin
To kick off the Inside Insights series we sat down with Jemma Edie from T.M. Lewin and David Blake from New Look to find out how they’ve navigated their way through the Covid-19 period. We talked about how they’ve both moved a big team to working from home overnight, sourcing email imagery in inventive ways and launching fantastic campaigns that have gained worldwide recognition.
Episode 2:
icelolly.com
This week we sat down with Jon Kirk, Email Manager at icelolly.com. In episode 2 we talk about how icelolly.com are coping during Covid-19 and discuss how they’ve had to make big changes to their email sending plan as well as the content within their emails. True to brand they have been a playful, fun and reassuring presence in the inbox. The key takeaway is one we should all be mindful of – be brave and always test!
Episode 3:
Prettylittlething.com
Kickdynamic takes you inside one of the world’s most recognisable fast fashion brands – the iconic PrettyLittleThing. In this episode we speak with Olivia, Abbie and Amy from the email team at PLT. We discuss how they ripped up their email plan when lockdown started and put it back together with new ideas, creativity and things they might not have tried before. It’s a time for adapting, thinking outside the box, taking risks and learning.
Looking for some inspiration?
Check out our Feature Friday videos in which we discuss our favourite email of the week!
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